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Meet the Team

IN ASIA management team

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Gael Hornebeck

  • About Emmanuel
    Emmanuel has impressive experience working at senior management level for fashion & luxurious brands across the US, Europe, and Asia.
  • His role at IN ASIA
    Advise and Support the management to build strategic and financially viable plans for brands penetration in Asia; Share his vision on Fashion for uprising brands; Interact with E Commerce players to accelerate market penetration; Activate a strong network of landlords and business partners in Asia.
  • Background
    Worked in Finance & Audit at ERNST & YOUNG. Was Chief Financial Officer (2003-2011) then Chief Executive Officer at BALMAIN (2012 until April 2017). Led the company through the bankruptcy in 2004 and was part of the management team that help restructure and turnaround the company. Helped relaunch BALMAIN with a new women's ready to wear collection leading to a European market focus in France, UK, and Italy in 2006. Led the company through a 10 years period of growth with the extension of businesses to Asia and to the USA and the development of Men ready to wear, E Commerce and Kids ready to wear and accessories. Initiated the creation of a second line PIERRE BALMAIN, fully manufactured in China/Asia and distributed in more than 10 cities. After ten years working at BALMAIN, the house was present in more than 300 wholesale accounts around the world, had developed a profitable and strong e-commerce activity, and was operating 16 stores. Turnover was multiplied by 35, with an EBITDA ratio reaching 28%.

Founder at IN ASIA

Emmanuel Diemoz

  • About Emmanuel
    Emmanuel has impressive experience working at senior management level for fashion & luxurious brands across the US, Europe, and Asia.
  • His role at IN ASIA
    Advise and Support the management to build strategic and financially viable plans for brands penetration in Asia; Share his vision on Fashion for uprising brands; Interact with E Commerce players to accelerate market penetration; Activate a strong network of landlords and business partners in Asia.
  • Background
    Worked in Finance & Audit at ERNST & YOUNG. Was Chief Financial Officer (2003-2011) then Chief Executive Officer at BALMAIN (2012 until April 2017). Led the company through the bankruptcy in 2004 and was part of the management team that help restructure and turnaround the company. Helped relaunch BALMAIN with a new women's ready to wear collection leading to a European market focus in France, UK, and Italy in 2006. Led the company through a 10 years period of growth with the extension of businesses to Asia and to the USA and the development of Men ready to wear, E Commerce and Kids ready to wear and accessories. Initiated the creation of a second line PIERRE BALMAIN, fully manufactured in China/Asia and distributed in more than 10 cities. After ten years working at BALMAIN, the house was present in more than 300 wholesale accounts around the world, had developed a profitable and strong e-commerce activity, and was operating 16 stores. Turnover was multiplied by 35, with an EBITDA ratio reaching 28%.

Former CEO of Balmain and Investor in Fashion & New Businesses

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IN ASIA prefered partners

Thierry Mermet

  • About Emmanuel
    Emmanuel has impressive experience working at senior management level for fashion & luxurious brands across the US, Europe, and Asia.
  • His role at IN ASIA
    Advise and Support the management to build strategic and financially viable plans for brands penetration in Asia; Share his vision on Fashion for uprising brands; Interact with E Commerce players to accelerate market penetration; Activate a strong network of landlords and business partners in Asia.
  • Background
    Worked in Finance & Audit at ERNST & YOUNG. Was Chief Financial Officer (2003-2011) then Chief Executive Officer at BALMAIN (2012 until April 2017). Led the company through the bankruptcy in 2004 and was part of the management team that help restructure and turnaround the company. Helped relaunch BALMAIN with a new women's ready to wear collection leading to a European market focus in France, UK, and Italy in 2006. Led the company through a 10 years period of growth with the extension of businesses to Asia and to the USA and the development of Men ready to wear, E Commerce and Kids ready to wear and accessories. Initiated the creation of a second line PIERRE BALMAIN, fully manufactured in China/Asia and distributed in more than 10 cities. After ten years working at BALMAIN, the house was present in more than 300 wholesale accounts around the world, had developed a profitable and strong e-commerce activity, and was operating 16 stores. Turnover was multiplied by 35, with an EBITDA ratio reaching 28%.

Founder and CEO of Source of Asia – Vietnam and SEA

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Federico Tan 

  • About Emmanuel
    Emmanuel has impressive experience working at senior management level for fashion & luxurious brands across the US, Europe, and Asia.
  • His role at IN ASIA
    Advise and Support the management to build strategic and financially viable plans for brands penetration in Asia; Share his vision on Fashion for uprising brands; Interact with E Commerce players to accelerate market penetration; Activate a strong network of landlords and business partners in Asia.
  • Background
    Worked in Finance & Audit at ERNST & YOUNG. Was Chief Financial Officer (2003-2011) then Chief Executive Officer at BALMAIN (2012 until April 2017). Led the company through the bankruptcy in 2004 and was part of the management team that help restructure and turnaround the company. Helped relaunch BALMAIN with a new women's ready to wear collection leading to a European market focus in France, UK, and Italy in 2006. Led the company through a 10 years period of growth with the extension of businesses to Asia and to the USA and the development of Men ready to wear, E Commerce and Kids ready to wear and accessories. Initiated the creation of a second line PIERRE BALMAIN, fully manufactured in China/Asia and distributed in more than 10 cities. After ten years working at BALMAIN, the house was present in more than 300 wholesale accounts around the world, had developed a profitable and strong e-commerce activity, and was operating 16 stores. Turnover was multiplied by 35, with an EBITDA ratio reaching 28%.

Director and Co-founder of Social Capital – marketing & communication

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Kim Bui Kollar

  • About Emmanuel
    Emmanuel has impressive experience working at senior management level for fashion & luxurious brands across the US, Europe, and Asia.
  • His role at IN ASIA
    Advise and Support the management to build strategic and financially viable plans for brands penetration in Asia; Share his vision on Fashion for uprising brands; Interact with E Commerce players to accelerate market penetration; Activate a strong network of landlords and business partners in Asia.
  • Background
    Worked in Finance & Audit at ERNST & YOUNG. Was Chief Financial Officer (2003-2011) then Chief Executive Officer at BALMAIN (2012 until April 2017). Led the company through the bankruptcy in 2004 and was part of the management team that help restructure and turnaround the company. Helped relaunch BALMAIN with a new women's ready to wear collection leading to a European market focus in France, UK, and Italy in 2006. Led the company through a 10 years period of growth with the extension of businesses to Asia and to the USA and the development of Men ready to wear, E Commerce and Kids ready to wear and accessories. Initiated the creation of a second line PIERRE BALMAIN, fully manufactured in China/Asia and distributed in more than 10 cities. After ten years working at BALMAIN, the house was present in more than 300 wholesale accounts around the world, had developed a profitable and strong e-commerce activity, and was operating 16 stores. Turnover was multiplied by 35, with an EBITDA ratio reaching 28%.

Style director

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