Strategy
We develop an effective route-to-market strategy and provide your brand with a roadmap to allocate the right channels, to the right customers, for the right reasons.
Products
Select SKUs that resonate
with market.
Pricing
Advise on pricing positioning in regards of a price difference “acceptation level” with Europe.
Cost structure to market (duties, taxes, logistics, distribution).
Story-telling & tone
Based on based on your campaign tone and your brand DNA we will review the necessity to adapt to local consumers.
From a simple current campaign translation to a full or partial re-styling for a meaningful engagement
Targeted countries/cities &
targeted customers
We will define a route to market and support you on your Asian business plan.
Targeted distribution channels
Multi brands stores, department stores, trunk show, pop up, retail,
e-commerce platforms, digital sell
(live streaming, mini programs, KOL selling activation…).
Legal
Legal obligation on products (labelling, pricing…), on trading (license, export…).